Discovery and market research
The discovery phase is an important step in the process of developing a minimum viable product that sets us up for success. During this phase, a business analyst will:
- Identify your target market, create a detailed customer profile, understand business needs, identify customer pain points, and research market leaders and potential enhancements.
- Interview stakeholders and analyze the business idea, budget, features, and integrations.
- Recommend a pricing strategy for your product based on your target audience.
- Plan a key performance indicator board to track the success of the minimum viable product.